Trailer analysis- Everyone Loves Mandy Lane

Trailer as well as general movie analysis of ‘All the Boys Love Mandy Lane’

The first shot that is shown in the trailer is a group of cheerleaders doing their cheer which helps set the scene of the film and also tells the audience where the characters are from already which is highly effective because I already tell us information about the characters from the trailer itself. The second collection of shots(shots of a certain part of Mandy alongside with the reaction of the boys- thus making Mandy look prettier than she already is and helps the audience emphasise with the boys’ reaction as we are seeing it ourselves) help introduce the protagonist immediately, and the centre of the film. These collections of shots as well as the camera flicking towards the boys is a representation of sadistic voyeurism as well as throughout the film because it presents women (Chloe and Mandy) to be submissive, vulnerable and sexual (well with Chloe is a modern teenage girl representation of the film as in one scene she has sex with one of the characters).  But this could be argued that Mandy is not submissive neither vulnerable because there is a POV shot of Chloe running towards Mandy for reassurance and help(with one of the killers driving to try to attack Chloe) but she is then killed by the person she least expected her to kill her, Mandy thus implying that Mandy has been manipulative throughout the film which is a characteristic evident in a male antagonist therefore Mandy subverts the representation of women generally and how the other characters perceived her to be.

The production of ‘All the Boys Love Mandy Lane’ is a mini-major corporation of Dimension Films and the distribution of ‘All the Boys Love Mandy Lane’ is an independent company of StudioCanal UK (that is known for releasing foreign language films like Studio Ghibli that have released films like Spirited Away) that chose to release the film seven years after its release but was given a limited release thus giving less dispersed audience because it wouldn’t allow as much people globally to watch the movie but the film was available through video on demand in September 2013 which allowed the company to have a box office number of $1.89 million  which is a massive amount of money even though it had a limited release and was many based on video demand.  The reason why the production as well as the distribution company chose to have a limited release is because it received lots of bad critics that considered the film to be ‘’bogus and compromised’’ whereas others praised its ‘’grind house’’ aesthetic which they thought that they must be a divided reviews from the audience also if the critics received did not overall consider the film to be good or bad.  Therefore, this impacted the marketing strategy as there were no critics mentioned in the poster and the main emphasis was on the concept of the film rather than the reviews of critics no matter how influential they are.

The genre of the film is that it is a sub-genre of thriller-horror as there is lots of gory and violence featured in the trailer as well as the film but there is a build-up of tension as each of the characters die one by one and the desperation of the characters trying to figure out who the killer is but they figure out to late which this is a key code and convention in both a thriller and a horror film.  This film indirectly is based on the documentary genre type of feature of social issue whereby women are less important and if they are important to men, it is sexually. This social issue was featured in the film throughout as Mandy’s perception of the boys is that she’s innocent which makes it better for them to cherish her and all the references from the boys in the film was sexually but the ranch workers subverts this as he talks to Mandy as he would talk to himself and doesn’t think of her sexually.

The audience of ‘All The Boys Love Mandy Lane’ would generally be 15-19 years old as the characters in the film are roughly around the same age so this age range is where characters are more likely to emphasise with the characters and relate to the things that the characters may say.  It is more likely to be targeted to boys because all the things would happen in a normal boy’s life is presented in the film e.g. the hormonal effects of boys through the obsessional desire to be with a girl sexually, physically and emotionally. The purpose of the trailer which the audience may get from this is to never make reckless mistakes and to be careful when going out with friends which most problems that occur are due to social gatherings of teenagers. The ethnicity that would be targeted by the audience is all types of ethnicity because all the ethnicities are presented in the film and the trailer. But it could be argued that it could not be targeted Asians because there is no representation of Asians anywhere in the film and there is also no Asian characters.

The narrative of ‘All The Boys Love Mandy Lane’ is a group of high-schoolers invite Mandy Lane, an innocent, desirable girl, to a weekend party on a secluded ranch. While the festivities range on, the number of problems and deaths begins to drop mysteriously.  This film follows the narrative structure of the Todorov theory as the film has no evidential problem until it comes to threaten and eventually kill the characters one by one whereby the surviving characters hope to find a way to find the killer and to avenge for the deaths caused by the killer. The ideology presented by Levi-Strauss that there are binary oppositions is evident in the film as it’s a fight between the characters vs the killer most importantly Mandy Lane vs the killer because it’s a conformation of Mandy Lane trying to find the killer and the killer going further away from her.